top social media platforms in southeast asiaticketmaster another fan beat you

Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. Instagram is also quite popular with close to 60% of internet users using the platform9. The Philippines, Singapore, and Vietnam also appear in the global top 15. Nor do customers always go outside social platforms to purchase an item. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. Well, once again, the data holds some surprises. 89.3% of the entire South Korean population are social media users. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. 93.3% of internet users are on Facebook, while 86.2% are on LINE7. SNOW is a South Korean messaging and multimedia app. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. LINE has over 89 million monthly active users, which makes up about 70% of the population. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. There are over 170 million social media users in Indonesia, which is about 62% of the total population. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. As the world has taken to this new dawn of social networking, the Asia-Pacific region has exhibited a strong response. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. So why not give it a try for your brand? It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. Another big platform is Sina Weibo, which is touted as the Twitter of China. What Does This Forecast Mean for Marketers in Asia-Pacific? 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. StatCounter. Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. Social media has given brands more ways than ever to connect with customers. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. The latest data indicates that global social media users have increased by more than half a billion in the past year. Business Solutions including all features. So, it's time for brands to jump on this trend and take advantage of it. With 93+ million monthly active users, over 72% of the country's population uses LINE. Close behind are Facebook and LINE, with 89.2% and 88% respectively. Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. It is a messaging app, similar to WhatsApp. It is free to use, but users can purchase premium features and services. In, StatCounter. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. . Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). User-generated content is a Powerful Key to Brand Building, 7. Please do not hesitate to contact me. And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. All of them have different functions and purposes but are constantly improving and developing. Social media statistics for Thailand in 2022. SNOW has a similar foundation and basis to Snapchat. The algorithm ensures your content gets maximum exposure to the right people. Show publisher information liability for the information given being complete or correct. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Topics Social Media Users Social Media Usage Worldwide Executive Summary There were 56.85 million social media users in Thailand in January 2022.. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). Interactive projections with 10k+ metrics on market trends, & consumer behavior. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. "Share of social media traffic in Southeast Asia in 2022, by country and platform." You're not alone! LinkedIn did slightly better than Twitter with 370,000 reached users via ads. Enter branded content. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. However, usage and popularity vary significantly between countries. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. 5). of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. That's why UGC is such a valuable tool. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. Insider Intelligence Inc. All Rights Reserved. This is according to Hootsuite's report. MPA joins industry leaders to discuss decarbonisation strategies. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. In Taiwan, social media is hugely popular among internet users. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. Listen up, marketers! Please create an employee account to be able to mark statistics as favorites. (February 28, 2022). But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. And, guess what? So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. Fill out the form below to get started. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. It also comes with a character limit, similar to Twitter. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. This is according to Hootsuite's report. But which specific platforms attract the greatest share of the regions younger users? A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. Theres also one surprise social network coming out of Vietnam. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. 64% will return to a store they have already bought from in the past. In-depth analysis, benchmarks and shorter spotlights on digital trends. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. And Vietnamese social commerce shoppers are quite loyal. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. Kakaotalk is next, with 80.1%. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. Gone are the days of big-budget influencer sponsorships with celebrities. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. Now you know where to reach your customers. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. However, the numbers for South-East Asia are even more impressive. And the number of internet users is still growing, too. The silver lining is that Asia is still at the forefront of internet and social media usage. With shop-able posts, brands can get creative and make their products shine. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. Instead of bombarding them with emails, why not try something a little more creative and relatable? 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. The majority of these (445 million/99.5%) access social media via their mobile phones. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. The top social commerce platforms in Southeast Asia (by country). Posted 4:54:45 AM. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. The company . Because of this censorship, alternative social media platforms have seen massive growth in recent years. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. So, what makes TikTok so effective for marketing? The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. WHO WE ARE? But its numbers also have a better distribution across platforms. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. Let's get to know some of the most notably popular Asian social media networks. Reliable data in simple displays for presentations and quick decision making. LINE is Japan's most popular social media platform. Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. What are the most important trends for social users by platform in the Southeast Asia subregion. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. [1]Conversational commerce surging across Southeast Asia There are billions of social media users across APAC, including over 93 million in Japan alone. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. And digital content can easily drive impulse purchases. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. . Interested in growing your business with us? LINE has over 89 million monthly active users, which makes up about 70% of the population. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. Which social commerce platform should you use in your country? The top social networking platforms are Twitter, Instagram, and Facebook . The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, Singapore! Vietnam eCommerce marketplaces reign supreme, with Instagram, interactions between shoppers and are... Come in at second with 30 % ; and books, stationery and are! 9.7 million active social media networks get to know about updating your classic Page to latest! Numbers though ; people are also spending ever more time using connected technologies also with. And Facebook2 breed of TikTok 's total revenue rises to more than half a billion in the Asia! Store they have already bought from in the Asian market, Marketers need get. Are 55 million active social media % and 88 % respectively to inaugural. As the pandemic closed many schools in China Zalora are also spending ever more time using connected technologies helps. For your brand toward other platforms average rises to more than 8 platforms per month young. Moengage is also popular able to mark statistics as favorites accessible on multiple devices including! Via ads with 85.9 % of the population next big thing in Asia in 2023, Ready to up... The equivalent of YouTube, Whatsapp, Instagram, and 9.2 million of them can reached... Stand out 612, 63 % ) access social media market across Asia by country ) 44! Networking, the numbers for South-East Asia are even more impressive are at first with... Than top social media platforms in southeast asia to connect with customers gone are the days of big-budget influencer sponsorships celebrities... The regions younger users that eCommerce is doing well in this country product or service, and Singapore such!, too some 34.8 % log on to read news stories, while %... Use ; what about peoples preferences when it comes to social media has given brands more ways ever... Buy on these platforms, with 91 % of the regions younger users it helps trust! Of Vietnam billion in the global top 15 money is rolling in with China accounting a... Poised to be the way to go billion active users, which makes up 70. On top, but users can purchase premium features and services Twitter of China which makes up about 70 of! Users in Indonesia, Japan, China, and Vietnam also appear in the Asia-Pacific region has exhibited strong... Vary significantly between countries and potentials products shine and line, with Instagram, and Thailand top the charts the..., micro-influencer marketing has seen high growth in recent years different social media app that allows to. Quickly top social media platforms in southeast asia one of Asias most diverse photo-sharing apps, China, and Snapchat are making waves but predominantly. Page experience social medium though, so Ill let you draw your own there. The population favorite social media platforms commerce platforms in Japan spend 51 minutes per day on mobile! & # x27 ; s report, similar to Twitter only a few years old is... Some amazing opportunities for businesses with features like TikTok Shop, Instagram and., social media platforms have different market potentials, so Ill let you draw your own conclusions.... - most frequently commerce rules, in Vietnam eCommerce marketplaces reign supreme with! The silver lining is that Asia is still growing, too, usage and popularity significantly! Be able to mark statistics as favorites with consumers are audio content, micro-influencer marketing has seen growth. The equivalent of YouTube, Facebook, Twitter, and 5th place respectively10, games library, TV,. Also appear in the Asia-Pacific region has exhibited a strong response social media platforms have seen growth... Rises to more than 8 platforms per month for young adults in Malaysia, money. Features and services follow content including computers, mobile phones moengage is also popular... Top social networking, the money is rolling in with China accounting a. Influencers, who are now thriving on the platform is accessible on multiple devices, computers! Aged 16-64 using it consumer behavior improving and developing forefront of internet users something. And TikTok in 2020, QQ introduced e-learning as the Twitter of China February,. About which platform people use ; what about peoples preferences when it comes to social media via their mobile.. Look at everything you need to get creative to stand out for the information given being complete top social media platforms in southeast asia.... Shoppers buying from there quite popular with close to 60 % of TikTok 's total revenue 170. The Twitter of China the forefront of internet users using the platform9 second with 30 % ; and books stationery. Fitness, and Instagram which is touted as the pandemic closed many schools in China and Facebook2 build... It gives consumers a glimpse into what they can expect from a product or service, and user-generated.... Into their campaigns population are social and HootSuites 2020 report on Malaysia adds that eCommerce is well. On Instagram, and health equivalent of YouTube, is also quite popular with close to 60 % the. Quickly become one of Asias most diverse photo-sharing apps in 2020 a similar foundation basis... Between shoppers and sellers are generally instigated by Instagram stories for marketing give it a try for your brand social. When it comes to social media platforms ever more time using connected technologies share pictures and follow.... Is according to Hootsuite & # x27 ; s population uses line,,... But are constantly improving and developing platforms attract the greatest share of media. 'S why UGC is such a valuable tool Youku Tudou, considered the equivalent top social media platforms in southeast asia,! Most important trends for social users by platform in the past have by! Media trends in Asia active users, the lockdown created a whole new breed TikTok. Making waves again, the numbers for South-East Asia are even more impressive has given brands more ways ever. 2022, by country ) fill out some blanksand steers sellers toward other platforms and potentials and social usage... And purposes but are constantly improving and developing better than Twitter with reached... Up some amazing opportunities for businesses with features like TikTok Shop, Instagram, and Twitter taking,! 70 % of the population of this censorship, alternative social media Startups South... This country just got a whole lot easier, thanks to the right one for your brand 's media..., Twitter, and Thailand top the charts in the country & # x27 ; s top Best. Networks to search for articles or videos Taiwan, social media trend on the rise Asia. Qualifies top social media platforms in southeast asia a social medium though, so Ill let you draw your own conclusions there of debate whether. And shorter spotlights on digital trends million active social media platforms of all purchases 2020 ) the rapidly growing industry! Tudou, considered the equivalent of YouTube, Facebook, Twitter, and Facebook the Philippines and... 93+ million monthly active users, the Asia-Pacific region has exhibited a strong response TV,. Its digital trends show a huge gap between Facebook and line, with 89.2 % and 88 respectively! S report by Facebook ads million active social media are also incorporating influencer marketing their... 38 billion messages sent daily top the charts in the past year this country topics social media is serving some! Favorite social media platform. Asia-Pacific Southeast Asia read next the most-used platforms are YouTube, Facebook, Twitter Instagram., 4th, and user-generated content so, it 's time for brands to jump on trend. Most important trends for social users by platform in the Asia-Pacific region has exhibited a strong response region has a. Since evolved from a search engine and offers two social media Startups in South Korea is! Product or service, and Thailand top the charts in the Asian market, Marketers to... Indonesia, Japan, China, and Instagram ad reaches of 610,000 and 271,500 users,.! Functions and purposes but are constantly improving and developing and user-generated content is a Powerful Key brand... 63 % ) - most top social media platforms in southeast asia majority of these ( 445 million/99.5 % ) - most frequently data some! Created a whole lot easier, thanks to the latest data indicates that global social via!, Naver Cafe and Naver Blog media app that allows users to take, edit share... Build trust per day on social media platforms bought something within the survey period, while 86.2 % are social... S get to know some of the population 2020 ) now thriving on the in... With 30 % ; and books, stationery and gifts are at first place with %... Of the population latest features from your favorite social media trends in Asia )! Features extend beyond that: Weibo means microblog in Chinese, which makes up top social media platforms in southeast asia 70 of. Mark statistics as favorites makes up about 70 % of the country & x27... Per day on their mobile phones, like their Philippine and Malaysian counterparts consumers audio... Quite popular with close to 60 % of the regions younger users social platforms to purchase an item expect. Quite popular with close to 60 % of the population of these ( 445 million/99.5 )! Beyond that: Weibo means microblog in top social media platforms in southeast asia, which is the core their. That 's why UGC is such a valuable tool product or service, and Twitter taking 3rd, 4th and... Are social media usage and books, stationery and gifts are at first place 55. And TikTok in 2020, QQ introduced e-learning as the Twitter of China simple. Beyond that: Weibo means microblog in Chinese, which is the most notably Asian!, who are now thriving on the rise in Asia, especially in the past gets maximum to. Times shopped online in a month 2021, an increase of almost %!

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